Marketing & Branding Coordinator


DYF Background

DYF is dedicated to improving the lives of children, teens and families affected by type 1 diabetes (T1D). Founded in 1938, the organization is a leader in the diabetes camping and resident education industry serving more than 2,000 individuals annually through summer and year-round programs. DYF believes that every child with T1D should have the benefit of our lifesaving programs and works year round to raise the necessary funds to meet the demand for our services.

DYF’s mission is to improve the quality of life for children, teens and families affected by diabetes. The organization provides recreation and education within a supportive community, encouraging personal growth, knowledge and independence.

Position Details

The Marketing & Branding Coordinator assists with marketing efforts related to DYF programs and development activities. Under the supervision of the Director of Development and Communications, the Marketing & Branding Coordinator is responsible for increasing the visibility of DYF and its programs through the development and delivery of high quality, engaging content that builds brand recognition and engagement.

Position Title Marketing & Branding Coordinator
Reports to Christi Rossi, Director of Development and Communications
Functional Areas Development
Employment Status Part-time, Non-exempt
Location Concord, CA / Remote

Key Responsibilities

    • Ensure consistent branding and messaging across the organization
      • Implement the marketing and branding plan created in 2020
      • Create design templates for social media, email, and other channels for internal and external communications in line with DYF’s brand
    • Maintain DYF’s presence across social media channels including Facebook, Instagram, YouTube, and LinkedIn
      • Research industry and social media trends, and develop strategies in response to those trends
      • Implement content calendar to coordinate messaging and delivery across communications channels
      • Schedule and execute deployment of messages utilizing Buffer
      • Create visually appealing, multimedia content
      • Collect, maintain, and analyze social media data and provide recommendations based on insights gathered from analysis
    •  Support external communication efforts of each department
      • Update the DYF website on a regular basis
      • Collect content from each department to assemble and distribute DYF’s monthly e-newsletter
      • Design visuals for DYF communications and mailings including fundraising appeals, event materials, program brochures, and other related projects as assigned
      • Create fundraising event websites utilizing Greater Giving software
      • Assist in the brainstorming and execution of social posts and campaigns in response to departmental needs
    • Manage communications with vendors, including designers, mail house, printers, and their associated contracts, invoices, and deliverables

Qualifications

Essential

    • A minimum of two years’ experience writing content, coordinating and deploying communications, and
      creating branding and design for an organization (working in a similar role)
    • Experience with creating and deploying content through primary social media channels like Facebook,
      Instagram, YouTube, and/or LinkedIn in a professional capacity for an organization
    • Basic graphic design, photo, and video editing skills (Canva, iMovie, etc.)
    • Strong written and verbal communication skills with an ability to mirror DYF’s voice and a sophisticated
      understanding of messaging and framing
    • Attention to detail with the ability to prioritize and manage multiple tasks at once
    • Excellent computer proficiency, including Microsoft Office Suite, Google Suite, website management, etc.
    • Excellent interpersonal and relationship building skills. Must be able to work effectively and collaboratively
      with DYF staff, vendors, etc. Ability to work independently and collaboratively when needed

Desired

    • Experience working in a non-profit setting, specifically in development or communications function
    • Advanced graphic design skills are highly desired.
    • Advanced photo or video editing skills are highly desired
    • Proven experience creating targeted content is advantageous
    • Experience producing digital marketing programs is desired
    • Experience with the following applications: Adobe Creative Suite, WordPress, Canva, Buffer

Compensation

This is a part-time position, to be paid $30/hour. The number of hours per week will vary based on workload,
typically 10-20 hours per week. After 30 days of employment, a part-time employee accrues thirty-seven and a
half (37.5) hours of sick leave per employment year. Sick leave is accrued at the end of each calendar month. An
employee may not accumulate more than two hundred and twenty-five (225) hours of sick leave. Sick leave will
not be cashed out at any time. No vacation time or paid holidays are awarded for part-time employees. Benefits
are not available for part-time employees.

Working Conditions & Physical Requirements

This is a remote position. While it would be advantageous for this individual to be able to come to the office
occasionally for meetings or events, it is not a requirement.
Employees are responsible and accountable for:

    • Compliance with workplace policies and procedures for risk identification, risk assessment and risk control
    • Long periods of exposure to a computer monitor while in a seated position
    • Ability to work in a fast-paced office environment, with high demands
    • Valid driver’s license and driving records which meet DYF’s insurance carrier requirements
    • Ability to bend, stoop, and lift up to 25 pounds
    • Ability to work a flexible schedule as needed, including occasional weekends and evenings

How to Apply

Please submit resume and cover letter to Christi Rossi, Director of Development and Communications, at rossi@dyf.org.

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the role.

DYF is an equal opportunity employer and does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, national origin, ancestry, sex, sexual orientation, age, religion, creed, physical or mental disability, medical condition, marital status, citizenship, military service status, or any other characteristic protected by state or federal law or local ordinance.

Marketing & Branding Coordinator Job Description (PDF version)